COSMETICS PIONEER

 

 

Natura Brasil is Brazil's number 1 cosmetics manufacturer, and the country's leader in the direct sales sector. Based in Cajamar, São Paulo, the company employs around 7000 staff in seven countries: Brazil, Argentina, Chile, Mexico, Peru, Colombia and France.

Sustainable development has been the company's guiding principle since it was founded in 1969. A passion for  customer relations led the company to adopt direct sales as its main commercial strategy. At present, more than 1,421,000 Consultants - including 1,175,000 in Brazil and around 246,000 abroad - promote the company's values and products to consumers.

Innovation is at the heart of Natura Brasil's sustainable development policy. Last year, the company spent 61.5 million euros on product development, launching 164 products and achieving an innovation index (the percentage of revenue from products launched in the last two years) of 64.8%.